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INSIDE TUDOR

THE BRAND IS BORN

In February 1926, the house of “Veuve de Philippe Hüther”, a watch merchant and producer, enlisted the trademark “The TUDOR” created in Geneva for Rolex originator Hans Wilsdorf. Afterward, in 1936, the house exchanged the brand to Wilsdorf. After World War II, Hans Wilsdorf knew that the time had come to grow and create a unique brand identity. On March 6, 1946, he made “Montres TUDOR S.A.”, specializing in models for both men and ladies. Rolex would ensure the specialized, tasteful and utilitarian characteristics, alongside the dissemination and after-sales benefit.

Tudor

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Tudor

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TUDOR'S BRAND

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Tudor history

hans wilsdorf’s intuition

TUDOR History
TUDOR History
TUDOR History

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”

- H. Wilsdorf

Watchmaking

THE CONVENTIONAL ART OF HAND CRAFTSMANSHIP

In the heart of Le Locle, Switzerland, TUDOR's state-of-the-art Manufacture facility, completed in 2021, is a testament to precision, innovation, and luxury. Standing tall in the brand's iconic red hue, the four-story, 5,000-square-meter structure sits alongside the Kenissi Manufacture, home to TUDOR's movement production since 2016. At this sophisticated hub, components are automated to be delivered to the skilled watchmakers, each dedicated to crafting exquisite timepieces. Stringent testing ensures superior performance and enduring quality of TUDOR’s watches and long standing traditions. Committed to sustainability, the TUDOR Manufacture operates on renewable energy, reflecting a dedication to future generation as we continue to create opulent watches with a minimal environmental footprint.

ABOUT US

For almost 40 years, our family-owned business has continued to provide the finest collections of timepieces and jewellery from our showroom. We cherish the relationships we have built in this time, and it is our honour to display gorgeous models of TUDOR watches in our store. Our dedication to our community compels us to only serve the best service and luxury items to the fashion-forward area of Etobicoke, Toronto. No matter if you are looking for your next timepiece to add to your collection or a gorgeous engagement ring to begin a new chapter in your relationship, our team is ready to find the item that is right for you.

BEST WATCHMAKING PRACTICES BEST WATCHMAKING PRACTICES

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"