Oyster Perpetual Sea-Dweller - Citizen of the DeepFebruary 7th, 2024
Oyster Perpetual Sky-Dweller - Mastering travel timeDecember 21st, 2023
Cutting-edge ClassicismNovember 15th, 2023
The Triumph of EnduranceSeptember 19th, 2023
Launched in 1963, the Oyster Perpetual Cosmograph Daytona has long since transcended its status in the world of watchmaking to become an icon. Its name, inextricably linked with the famous circuit at Daytona Beach, Florida, embodies the ties between Rolex and motor sport, in particular, the world’s greatest endurance races. Its legendary status owes much to its instantly recognizable dial with contrasting circles.
Rolex and The Championships, WimbledonJuly 4th, 2023
Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.
Rolex and Yachting - SailGPJune 20th, 2023
Rolex is the global Presenting Partner and exclusive Official Timepiece of the SailGP championship, a regatta circuit that pits the fastest sailing craft in the world against one another. It is raced on seas worldwide, on F50 foiling catamarans that seem to take flight across the water.
THE 24 HOURS OF LE MANSJune 9th, 2023
The centenary edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on 10 and 11 June. Rolex has been the Official Timepiece of this legendary event since 2001.
20 YEARS OF MENTORING THE GREAT ARTISTS OF TOMORROWMay 23rd, 2023
Rolex is celebrating 20 years of the Rolex Mentor and Protégé Arts Initiative, part of the brand’s longstanding commitment to global arts and culture.
Rolex Datejust - Make a Date of a DayMay 4th, 2023
A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.
Oyster Perpetual Air-King - The Sky is the LimitMarch 21st, 2023
The Oyster Perpetual Air-King celebrates the aeronautical heritage of the original Oyster. It pays tribute to those for whom the sky was a new frontier of adventure, exploration and groundbreaking achievement – a springboard for new ideals.
THE COSMOPOLITAN WATCHDecember 15th, 2022
Launched in 1955, the GMT-Master witnessed the rapid expansion of intercontinental travel in the latter half of the 20th century. It even became the official watch of Pan American World Airways, the most prominent American international airline at the time.
THE REALIZATION OF AN IDEALDecember 1st, 2022
At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time.
ESSENCE OF THE OYSTERNovember 1st, 2022
Oyster Perpetual watches are direct descendants of the original Oyster launched in 1926, the world’s first waterproof wristwatch and the foundation on which Rolex has built its reputation.
BORN TO RACEOctober 15th, 2022
The Oyster Perpetual Cosmograph Daytona is an icon forever joined in name and function to the world of motor sport. Six decades after its creation it remains in a class of its own among sport chronographs.
THE REFERENCE AMONG DIVERS' WATCHESOctober 1st, 2022
The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, archetypes of the divers’ watch, epitomize the historic link between Rolex and underwater exploration.
A VOYAGE INTO THE WORLD OF ROLEXSeptember 15th, 2022
More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.
THE AUDACITY OF EXCELLENCE THE LADY-DATEJUSTSeptember 1st, 2022
The Lady-Datejust is a celebration of those who dare to lead the way. It embodies precision while combining classic elegance and technical performance.
US OPEN 2022August 22nd, 2022
The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of world tennis, Rolex has been associated with this event since 2018.
Venturing to the outer limitsAugust 1st, 2022
The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex’s deep involvement with exploration. They go where few people venture.
The open | Humbertown JewellersJuly 12th, 2022
Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final tournament that make up the men's annual Majors. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.