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DAN TECIMER - THE ROOTS OF EXPANSION

June 2nd, 2025

humbertown jewellers store signhumbertown jewellers store signhumbertown jewellers store sign

Some of Dan Tecimer’s earliest memories are steeped in the essential values of the family business. As a young teenager, he’d be sent downtown by his father, Ferit, with cheques and payments for vendors in hand. He recalls that his father would time him to ensure there was no detour to Sam The Record Man at the Eaton Centre. Dan also worked at the store on weekends. This laid the foundation for an understanding of the business and an appreciation for the dedication it demanded.

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Ferit, founder and heart of Humbertown Jewellers for 45 years, always dreamed that his children would carry on his legacy. Yet he encouraged both Dan and his sister Sandy to explore careers of their own first. That journey outside the business gave them valuable tools which they now use to shape Humbertown Jewellers’ future. 

To Dan, legacy isn’t just about the physical store— it’s about the values, passion, and work ethic instilled by his father. Watching his dad light up while showcasing rare gems taught him to find joy in work, to take excellent care of customers, and to keep one’s word. 

Balancing innovation with legacy has been surprisingly seamless for Dan and his sister. Their intention is to continue Ferit’s career-long emphasis on improving and upgrading all the store offers, with its rarest and highest quality gems and diamonds, and with a constant and committed focus on unparalleled customer service.  The store’s upcoming expansion, set to nearly triple its footprint, is a sign of how the brand is evolving while remaining firmly rooted in its past.

One of the most gratifying parts of Dan’s journey is being able to connect with customers. Many of them are now third- or fourth-generation clients— families who have trusted Humbertown Jewellers with their most treasured milestones. Dan sees these relationships as a privilege and is committed to earning trust with honesty and care, just as his father does. For him, success is largely determined by the happiness of clients, day by day and over time.

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As Humbertown Jewellers looks to the future, Dan, along with Sandy, envisions a thriving, expanded store that continues to serve both loyal, longtime customers, and new generations discovering what makes the store so special. With his father’s legacy to honour and a clear vision of the road ahead, Dan and Sandy stand ready to continue what Ferit has built— not just a family business, but a family tradition. One built to last.

Dan is in store most days now and welcomes you for a coffee, a chat, and any questions you might have.