Inside Tudor

THE BRAND IS BORN

In February 1926, the house of “Veuve de Philippe Hüther”, a watch merchant and producer, enlisted the trademark “The TUDOR” created in Geneva for Rolex originator Hans Wilsdorf. Afterward, in 1936, the house exchanged the brand to Wilsdorf. After World War II, Hans Wilsdorf knew that the time had come to grow and create a unique brand identity. On March 6, 1946, he made “Montres TUDOR S.A.”, specializing in models for both men and ladies. Rolex would ensure the specialized, tasteful and utilitarian characteristics, alongside the dissemination and after-sales benefit.

Tudor

collections

Tudor's brand

Ambassadors

Tudor history

hans wilsdorf’s intuition

Tudor history banner

"For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company."

- H. Wilsdorf

PARTNERSHIP

TUDOR X ALAÏA

TUDOR announces a major new partnership with Alaïa - a visionary concept revolving around action sports. This bold and enduring collaboration, which includes the Alaïa Bay, Alaïa Lodge, Alaïa Chalet and Alaïa Wake Surf, follows in the footsteps of other partnerships for which the watch brand is known. A perfect fit for TUDOR's signature, #BornToDare, and a bold project that links perfectly with a bold watchmaking brand. These shared values are brought to life in various settings, with the TUDOR brand visible not only in the project's common spaces, but also on the coaches' outfits at Alaïa Bay, for example.

Watchmaking

THE CONVENTIONAL ART OF HAND CRAFTSMANSHIP

A TUDOR watch takes you in a universe of precision and detail. It is alive and pulsates. The advanced mechanics in all components are tenaciously tried to the littlest detail… to the point of fixation. Look at the development. Esthetics and performance fit for the foremost requesting of items, planned for perseverance as much as joy. Satisfying to the eye and exhilarating to the mind, this accuracy component will withstand the rigors of time. Quality materials, solidness and the quality of design make each observe an unique object.

ABOUT US

Humbertown Jewellers

For almost 40 years, our family-owned business has continued to provide the finest collections of timepieces and jewellery from our Humbertown Jewellers showroom. We cherish the relationships we have built in this time, and it is our honour to display gorgeous models of TUDOR watches in our store. Our dedication to our community compels us to only serve the best service and luxury items to the fashion-forward area of Etobicoke, Toronto. No matter if you are looking for your next timepiece to add to your collection or a gorgeous engagement ring to begin a new chapter in your relationship, our team is ready to find the item that is right for you.

Tudor bottom banner Tudor bottom banner mobile

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"