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Inside Tudor

THE BRAND IS BORN

In February 1926, the house of “Veuve de Philippe Hüther”, a watch merchant and producer, enlisted the trademark “The TUDOR” created in Geneva for Rolex originator Hans Wilsdorf. Afterward, in 1936, the house exchanged the brand to Wilsdorf. After World War II, Hans Wilsdorf knew that the time had come to grow and create a unique brand identity. On March 6, 1946, he made “Montres TUDOR S.A.”, specializing in models for both men and ladies. Rolex would ensure the specialized, tasteful and utilitarian characteristics, alongside the dissemination and after-sales benefit.

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Tudor history

hans wilsdorf’s intuition

"For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company."

- H. Wilsdorf

Watchmaking

THE CONVENTIONAL ART OF HAND CRAFTSMANSHIP

A TUDOR watch takes you in a universe of precision and detail. It is alive and pulsates. The advanced mechanics in all components are tenaciously tried to the littlest detail… to the point of fixation. Look at the development. Esthetics and performance fit for the foremost requesting of items, planned for perseverance as much as joy. Satisfying to the eye and exhilarating to the mind, this accuracy component will withstand the rigors of time. Quality materials, solidness and the quality of design make each observe an unique object.

Tudor Ambassador

DAVID BECKHAM

David Beckham owns the Black Bay Bronze, a 43-mm divers’ watch influenced by the brand’s culture and incorporated with the TUDOR Manufacture Caliber MT5601. Beckham also likes to wear his black Bay Chrono, a COSC-certified chronograph, with column-wheel make caliber, inspired by TUDOR’s motorsports and diving legacy.

Tudor Ambassador

DAVID BECKHAM

David Beckham owns the Black Bay Bronze, a 43-mm divers’ watch influenced by the brand’s culture and incorporated with the TUDOR Manufacture Caliber MT5601. Beckham also likes to wear his black Bay Chrono, a COSC-certified chronograph, with column-wheel make caliber, inspired by TUDOR’s motorsports and diving legacy.

Tudor Ambassador

JAY CHOU

To embody Jay Chou’s brave and imaginative soul, TUDOR produced a brief film in which he daringly drives a sports car on a famous oval course in Montlhéry, France, inevitably floating through time. Motivated by the enchanted universes Jay Chou is known to form with his craftsmanship and by epic '80s cinematic stories of time voyaging, the film lights the discussion on how iconic pictures of the past affect today’s inventiveness in watchmaking, music and other craftsmanship shapes. Chou’s most given fans will moreover recognize a tribute to one of his prior motion pictures, where he depicted a car enthusiast

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"