Elegance, tradition and performance form Longines’ DNA relying on a long tradition of fine watchmaking. Established in 1832 by Auguste Agassiz, the company began producing pocket watches much like many Swiss watchmakers of the time. By building commercial contacts and perfecting the manufacturing process, they were able to sell their watches on other continents, including North America. The company has been striving since its creation for technical and esthetical excellence by creating exceptional timepieces. Longines is now the official timekeeper for many horse races including the Royal Ascot and Kentucky Derby.